Advantages of Big Data and How Intelizign Is Changing The World

The world is drowning in the vast sea of data, and the biggest beneficiaries are the companies. Big data has become a buzz word, with almost every company looking for experienced professionals looking for ways to capitalize on customers’ information. Intelizign works with some of the leading names in the industry and helps companies to attain new heights with their advanced tools and technologies. Intelizign has become the perfect partner for your digital needs.

Given below are some of the sectors that are being disrupted using the consumer’s data.

1. Governments – 

Yes! Governments are not far behind in studying the advantages of technology. A lot of controversies has already been created when the governments used big data to manipulate voters’ sentiments and reactions.

2. Healthcare – 

Traditional health care has not used much of the mainstream technologies. Most of the research had been limited to clinical labs in itself. The times are changing though. Researchers are using big data extensively to figure out data that previously looked odd and tiresome to human eyes are now part of data exploration. A lot has also been invested in finding new drugs that can help to find drugs for previously incurable diseases.

3. Agriculture – 

A lot of research is being done to know about new and better varieties of the crop. Data from genetically modified plants gives live, raw data on various aspects. Factors like sunlight, rain, humidity, and moisture affect crops in different ways, and hence the companies are researching for complex varieties of crops that can change the world of agriculture.

4. Marketing – 

The industry that has been mostly benefitted because of big data is the advertisement and the marketing industry. The large piles of data collected by search engines or social networking sites help them to learn a variety of features about the users. Big data has helped them to develop better algorithms for targeted advertisements. Ultimately it is the marketer who is the winner.

5. Fraud detection – 

The single most important use of big data is fraud detection. The machines can help you avoid mishaps in real time. Previously frauds were only detected only when the crime was done. With real-time surveillance, machines can now discover large trails of frauds or fraud at an individual level.

The series can go on and on as the applications of big data are endless. At Intelizign, companies get special care from the very beginning. A lot of research work goes into the organization of the problem statement itself.